privacy policy

 PRIVACY POLICY

SocialHook Technologies Private Limited

Effective Date: February 26, 2026 | Last Updated: February 26, 2026 | Platform: Android

1. Introduction

Welcome to SocialHook, a social media platform developed and operated by SocialHook Technologies Private Limited, incorporated under the Companies Act, 2013, with its registered office at Nagpur, Maharashtra, India ("we", "us", "our"). This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use the SocialHook Android application ("App"). By downloading, installing, or using our App, you agree to be bound by this Privacy Policy. If you do not agree, discontinue use immediately.

2. Who We Are

SocialHook Technologies Private Limited operates SocialHook, India's first revenue-sharing social media platform where users participate in time-limited debates and earn advertising revenue shares. Contact: socialhook4@gmail.com | Nagpur, Maharashtra, India

3. Minimum Age Requirement

Our App is intended for users aged 16 and above. We do not knowingly collect data from users under 16. If we discover such data has been collected, we will delete it immediately. Parents or guardians may contact us at socialhook4@gmail.com.

4. Information We Collect

4.1 Information You Provide

  • Full name, email address, phone number, date of birth
  • Profile photograph (optional)
  • UPI ID or bank account details (for withdrawals)
  • KYC documents (PAN card, Aadhaar, or government-issued ID)
  • Debate posts, comments, opinions, and user-generated content
  • Communications with our support team

4.2 Information Collected Automatically

  • Device information (model, OS version, unique identifiers)
  • IP address and network information
  • App usage data (sessions, time spent, features used)
  • Log data (errors, crashes, timestamps)
  • Google Advertising ID
  • Performance and diagnostic data

4.3 Information from Third Parties

  • Google Sign-In data (name, email, profile picture)
  • Advertising data from Google AdMob and Google Ad Exchange (ADX)
  • Payment data from Razorpay (RBI-compliant payment partner)

5. How We Use Your Information

5.1 To Operate the Service

  • Create and manage your account
  • Enable debate participation and reward distribution
  • Process withdrawal requests and disburse earnings
  • Verify identity through KYC as per RBI guidelines

5.2 To Improve and Personalise the App

  • Analyse usage patterns and improve features
  • Personalise your debate feed and recommendations
  • Debug technical issues and conduct internal research

5.3 For Communications

  • Send push notifications for debate results, earnings, and account activity
  • Send transactional emails and withdrawal confirmations
  • Respond to support requests and send policy updates

5.4 For Advertising

  • Display relevant ads through Google AdMob
  • Share anonymised data with advertising partners
  • Measure ad performance and campaign effectiveness

5.5 For Legal and Compliance

  • Comply with Indian laws and regulations
  • Deduct and remit TDS as per the Income Tax Act, 1961
  • Respond to legal requests or government authorities
  • Prevent fraud, abuse, or illegal activity

6. Legal Basis for Processing

  • Consent: You have agreed to this Privacy Policy
  • Contractual Necessity: Required to deliver our services
  • Legal Obligation: Required by Indian law (TDS, KYC)
  • Legitimate Interests: Fraud prevention, App improvement, security

7. How We Share Your Information

We do not sell your personal data. We share information only with:

7.1 Service Providers

  • Razorpay: Payment processing, KYC, and fund disbursement
  • Google AdMob and ADX: Ad serving and revenue generation
  • Firebase / Google Cloud: Analytics, crash reporting, infrastructure
  • Unity Ads, AppLovin MAX, Meta Audience Network: Fallback ad networks

7.2 Legal Requirements We may disclose your information if required by law, regulation, or government request, including disclosures required by the Income Tax Department of India for TDS compliance.

7.3 Business Transfers In the event of a merger, acquisition, or sale of assets, your data may transfer to the successor entity. We will notify you of any such change.

7.4 With Your Consent We may share information for any other purpose with your explicit prior consent.

8. Advertising and Third-Party Ad Networks

SocialHook uses Google AdMob as its primary ad network, with Unity Ads, AppLovin MAX, and Meta Audience Network as fallback partners. These networks may collect device and usage data to serve personalised ads under their own privacy policies. You may opt out of personalised advertising via Android Settings > Google > Ads > Opt out of Ads Personalisation.

9. Payments, Earnings, and Financial Data

  • UPI ID and bank details are stored securely and used solely for payment disbursement
  • KYC documents are used solely for identity verification as mandated by RBI
  • TDS at 10% is deducted per the Income Tax Act, 1961, and remitted to the Government of India
  • Platform withdrawal fee of 15–40% applies as disclosed in the App wallet section
  • Payment gateway charges of 0.25–1.5% may apply
  • Financial transaction records are retained for a minimum of 8 years as required by Indian law

10. Data Retention

  • Account data: Retained for account duration and up to 3 years after deletion
  • Financial and transaction records: Minimum 8 years as required by law
  • User-generated content: May be retained after account deletion for platform integrity
  • Log and analytics data: Up to 24 months

To request account deletion, contact socialhook4@gmail.com. We will process requests within 30 days, subject to legal retention requirements.

11. Data Security

We implement industry-standard security measures including:

  • TLS/SSL encryption for data in transit
  • Secure storage of sensitive financial information
  • Access controls limiting data to authorised personnel only
  • Regular security assessments and vulnerability testing
  • Secure integration with RBI-compliant payment processors

No method of transmission over the internet is 100% secure. We cannot guarantee absolute data security.

12. Your Rights

  • Right to Access: Request a copy of your personal data
  • Right to Correction: Request correction of inaccurate data
  • Right to Deletion: Request deletion, subject to legal obligations
  • Right to Withdraw Consent: Delete your account at any time
  • Right to Grievance Redressal: Lodge a complaint with us

Contact us at socialhook4@gmail.com. We will respond within 30 days.

13. Push Notifications

We send push notifications for debate results, wallet credits, withdrawal updates, and platform announcements. You may disable notifications through your Android device settings at any time without affecting App functionality.

14. Cookies and Tracking Technologies

As a mobile application, we do not use browser cookies. We use:

  • Android Advertising ID for ad personalisation
  • Firebase Analytics SDKs for app usage tracking
  • Crash reporting tools for app stability

You may reset or opt out of advertising tracking through Android device settings.

15. Children's Privacy

SocialHook is not intended for users under 16. We do not knowingly collect data from children under 16. If you believe your child has used our App without consent, contact us at socialhook4@gmail.com immediately.

16. Third-Party Links and Services

Our App may contain links to third-party platforms. This Privacy Policy does not apply to those platforms. We encourage you to review their respective privacy policies.

17. Changes to This Privacy Policy

We may update this policy periodically. We will notify you of material changes through the App or via email and update the Effective Date. Continued use after changes constitutes acceptance.

18. Grievance Officer

As per the Information Technology Act, 2000 and IT Rules, 2021:

  • Name: Tejas Mawale
  • Company: SocialHook Technologies Private Limited
  • Email: socialhook4@gmail.com
  • Address: Nagpur, Maharashtra, India

We will acknowledge grievances within 24 hours and resolve them within 15 days.

19. Governing Law

This Privacy Policy is governed by the laws of India. Disputes shall be subject to the exclusive jurisdiction of the courts at Nagpur, Maharashtra, India.

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